Dear Colleagues and Friends:

It is our pleasure to invite you to join us in Los Angeles for the 35th Annual Forum on Franchising. Every year in October, the Forum on Franchising offers a four day legal conference featuring unparalleled educational programs and collegial social events, where attendees network with familiar and new franchise bar colleagues, clients and friends. Come out to the Forum in Los Angeles, which promises to be one of the finest and most memorable events in Forum history. Highlights that make this an event you will not want to miss include:

A Forum Tradition — on Wednesday, October 3, highly experienced franchise attorneys will present Fundamentals of Franchising®, the finest course available on the basics of franchise law. This five hour intensive program covers structuring the franchise relationship, registration and disclosure requirements, trademark and other intellectual property issues, antitrust, franchise relationship laws, and a primer on representing franchisees.

A Forum Primer — also on Wednesday, October 3, a five hour intensive program on representing the franchisor from inception, and throughout, with a focus on designing the system, drafting disclosure documents, obtaining registration and providing ongoing counseling. This is a must for both new and experienced franchise counsel.

A Forum Essential — twenty four engaging, unparalleled workshops — on Thursday and Friday, October 4 and 5, these workshops (each presented twice) cover a variety of legal developments and business challenges facing the franchise industry, whatever your practice — in-house or outside counsel, transactional lawyer or litigator, franchisee or franchisor lawyer – you will have many thought-provoking and worthwhile choices.

A Forum Signature Focus — two plenary sessions, including Annual Developments, a survey of the key cases and decisions in franchise law over the last year as well as the latest from a world renowned expert on time management skills for lawyers in the digital age. A Forum “Don’t Miss It” Location — the historic Belasco Theater – on Thursday night, enjoy top-notch L.A. entertainment and connect with familiar and new Forum colleagues, clients and friends at the historic Belasco Theater, one of only a few stops by Prince William and Kate Middleton in their recent L.A. tour.

A Forum “Once In a Lifetime” Occasion — The Grammy Museum on Friday night — view the city from the outside patio and then explore the legacies of all forms of music and the creative process at the Grammy Museum with its four floors of cutting edge interactive exhibits on a night that the Museum will belong exclusively to the Forum.

A Forum Legacy — on Saturday morning, give back to the community that serves as our host as we head out to the Los Angeles Food Bank. We look forward to greeting you on Wednesday at one of the intensive programs or the Welcome Reception, interacting and learning with you at the educational workshops and networking with you at the Belasco Theater and the Grammy Museum. Don’t miss this opportunity to join your franchise bar colleagues, clients and friends at America’s premier franchise law event!

Leslie D. Curran          Michael D. Joblove
Program Co-Chairs